We are bombarded by words from the moment we wake up to the moment we check our smartphones, one last time, before bed.
Your message has never had to fight harder to be seen, heard and remembered. To cut through the noise, you need a clear, well-targeted message delivered with good, clean copy. That’s where I can help.
My decade of experience as a journalist and senior sub-editor, combined with a background in advertising, means I have the perfect set of skills to deliver copy that is not only well-crafted, but that works effectively to reach your audience.
And did you notice the whisk on my home page? I most recently worked as senior sub-editor for SBS Feast magazine where I edited everything from Korean bibimbap to a classic Matthew Evans roast chook. So if you need recipes subbed, you’ve come to the right place.
Whether features or branded content, cookbooks or eDMs, I can confidently write, edit or proof copy on any subject, for any medium.
I have worked as senior sub-editor, feature writer and special-project editor for many international, national and regional magazines, including:
Advertising and copywriting experience
I have worked as a TV producer for George Patterson Bates in Singapore, helping to produce multi-million dollar campaigns for the likes of Heineken and Nokia.
I have written, proofread and project-managed copy and special publications for magazine advertising clients including Nestlé, SKODA, Ceres Organics (NZ), Fisher & Paykel, Malaysian Kitchen Australia and Asian Home Gourmet.
I have freelanced as a copywriter throughout my career, and have written eDMs, website and corporate copy for clients as diverse as Huggies, CHOICE, Thai Airways, Inghams and Cisco Systems.
“The first goal of writing is to have one’s words read successfully”