Craft Capital Post

Copywriting, editing,
proofreading, special projects

Wellington, New Zealand’s capital city, is a global leader in craft beer. The Craft Capital Post was a collaboration between Positively Wellington Tourism and Time Out Australia, designed to promote Wellington’s thriving craft beer scene. From a rundown of the Beervana beer festival to brewer Q&As and a line-up of the best craft beers to sample, the end result was lively, relevant and useful content for readers and a well-promoted destination for the client.

Excerpt
“A tightly knit enclave of creative types, musicians, software nerds and godless liberals, Wellington has always been a city of early adopters – the Portland Oregon of the South Pacific – but what really excites us about this little city is its reputation as one of the world’s great craft beer appreciation spots…”

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