This brief came via Permission Digital Engagement and involved writing five eDMs which would be sent to Huggies Baby Club Members once their child turned 18 months old. The emails were intended to help mothers through the toilet training process, and the tone was to be ‘supportive, educational and informative’.
“Toilet training is a stage that every parent right around the world has to go through with their child. So, needless to say, over the years, mums and dads have come up with their own unique toilet training strategies. Head to the Huggies Blog/Forum to read the creative strategies other mums have come up with and post your own stories, questions or advice. You might just stumble across the perfect tip that works wonders with your child.”
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